The Loyalty Effect
Our September 2022 feature book!
The Loyalty Effect by Frederick Reichheld
Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He makes a powerful economic case for loyalty-and takes you through the numbers to prove it. His startling conclusion: Even a small improvement in customer retention can double profits in your company. The Loyalty Effect will change the way you think about loyalty, profits, and the nature of business.
Author Biography: Fred Reichheld is a Director Emeritus of Bain & Company and a Bain Fellow. He is also the author of Loyalty Rules!. BACK COVER: “Deserves to become a business classic.”
–Financial Times
“The Loyalty Effect put loyalty economics on the map.”
–The New York Times
“The Loyalty Effect is . . . as close to a religious experience as one can get in the business realm.”
–Sun-Sentinel
“[Reichheld’s] message is simply this: The best, most profitable employers are those that inspire loyalty among three constituencies: customers, investors, and employees.”
–Fortune